Buddy Scheme Logo: Brief Analysis

Brief Overview:

Design a logo for the University's buddy scheme.

Deliverables:

Final Logo and concept submitted as a JPEG file. 

Deadline:

Wednesday March 21st 2018

Background and Considerations:

In 2016-17, the University piloted the Buddy scheme for new students. We would very much like a ‘welcoming’ logo to brand the entire Buddy scheme that will go on online on the Union website and on Estudio, shared through emails and displayed physically on posters, flyers and the Unions Freshers advertising for 2018. Needs to work both digitally and printed.

Target Audience:

First years looking for a buddy and second and third years looking to help out. 

Keywords: 

• Welcoming
• Inclusivity
• Access
• Valuing diversity
• Sense of belonging
• Community
• Connections
• Support
• Friend
• Mentor
• Buddy

Research:

- Research into keywords.
- Into the buddy scheme.
- Research into the university itself.