Buddy Scheme Logo: Idea Developments

• This idea seems the strongest so far, it's simple and relatable.
• Everyone can relate and understand this design.
• The smaller and bigger coffee cup works best to add dimension.
• The only issue is that the bigger coffee cup makes the buddy seem superior, but this may not be the case how people view it. 
• The main type on one cup and then the tagline on the other works well to balance the text out and bring the two illustrations together as one cohesive logo. 
• Now needs to be seen digitalised and then colours and typefaces can be experimented with. 

• Although this logo represents what the buddy scheme is about, the logo itself seems too busy.
• Maybe a more simpler design can be digitalised maybe just using outlines.
• A monochrome design would work well, to put the emphasis on the illustrations and images rather than the colour, which would be too busy.
• Typefaces needs to be experimented with a thicker, bolder typeface would work well alongside the illustrations.
• However the typeface doesn't want to over ride the line drawings. 

• The 3D effect works well, as it makes it different from the original university logo.
• Needs to be digitalised to view it in colour and with typefaces.
• To see whether the 2D effect or 3D effect works best.
• Some feedback stated that using the university logo is too similar and a more original concept specifically for the buddy scheme may be better, such as the previous designs. 
• However other feedback stated that it shows students that the buddy scheme is a university run scheme, and therefore more reliable and more people may apply for it because of this.