Event Company Branding: Feedback 2

Feedback

• Below are the designs that the client picked to develop and to print out as a test piece to look at colour and paper choices. 
• After looking at the designs on paper rather than on screen the client preferred the darker grey rather than the black as this was too harsh, whereas the greyer tones contrasted better against the pastels.
• Also a decision was made to look at having two different colour schemes, the darker colour and a much lighter pastel colour to represent the versatility of the brand and company.
• Black could represent parties and much more outgoing events, whereas the lighter pastel colours can represent weddings and lighter, more heartfelt events. 
• After seeing the design ideas for the back of the card, these were written off as they didn't look or work well when on paper. 
•  A much more simpler design was needed, therefore more designs will be created for this, using mainly text and some aspects of previous designs to keep the repetition.

• Ideas from the client was to take aspects of the design below and incorporate these into the designs of the back of the card.
• Especially the rings, circular design as this hints at the moon designs, but using something different rather than repeating the designs on the back of the card.
• The rings will also look more contemporary and subtle, therefore there can be more of an emphasis on the text and type on the back of the card instead.