Overview
A packaged brand for a company which visits schools to apply the benefits and advantages of apps to tactile, hands on learning activities.
Collateral
Target Audeince
- Schools
- Teachers
- Children
Considerations
- Colours
- Typefaces
- Format
- Printing Methods
- Stock choices
- Materials
Mandatory Requirements
Consider how can the benefits of using apps and technology can be transferred to different style of learning away from technology.
- More collaborative work environment/materials.
- Not just independent worksheets.
- Make them available 24/7
- Portability
- Way of tracking children's progress and keeping in touch with others.
- A way of giving children more independence/choices.
- Speaking their language.
- Catering for different learning styles.
- Try out 3D type on worksheets/collateral.
- Using bright colours and illustrations.
- Much less white space.
- Reward System
Consider what the brand stands for.
- Interactivity
- Connectivity
- Cooperativeness
- Individuality within students
- Catering for different learning styles.
- Different aspect of learning styles:
- Aural, Logical, Social, Solitary, Visual, Verbal
- Hands on, real life learning.
- Real world objects, activities, outside.
- Interaction
- Colour
- Objects
- Choice
- Change
- Materials for sound and visual.
Product
A package for schools of learning resources which apply the benefits of apps to paper/tactile learning.
Range
- Brand Name
- Logo
- Website
- Reward system.
- Progress checker.
- Advertisements for the package.
- Business Cards
- Example of game/resources
Distribution
- How they will be used in the classroom.
- How schools will be notified about them.
- Adverts to get the package well known and out there.
- How to get people on board with the idea.
- Context in which they will be viewed and used.
No comments:
Post a Comment