Thursday, 1 February 2018

Event Company Branding: Meeting

Design, Stock Choices and Other Collateral
  • Using two colours.
  • Try different tones of the purple/lilac/grey tones to see what it looks like when professionally printed. 
  • Next steps are to look at different paper and stocks.


  • Ultra pearl, shiny has a unique sheen to it, however we need further information on whether this can be used for business cards or not.
  • Didn't seem thick enough for business cards, but maybe could be used for the other collateral, such as notecards or CV.




  • Although this paper is thicker and would be better for business cards.
  • The paper is quite yellow and the colours may print differently on here.
  • Further tests when the final designs have been selected can be tested on different samples of paper.
  • Also before the final colours are selected, it needs to be experimented with how they look when printed as they look different digital than when printed. 







  • Two colours can be used darker tones for parties and more outgoing events and lighter colours for weddings etc.
  • Further design ideas and developments for the back of the business card.
  • A more simplified layout on the back of the card.
  • Ideas of incorporating the rings used in previous designs. 
  • Using pastel coloured rings/white outlines.

  • Looking at the other collateral to design and apply the logo to.
  • Logo, stickers, note cards, business cards, cv, promotional pack, confetti, handwritten notes. 
  • A smaller version of the logo to be created, which can be placed on all collateral.
  • Experiment with foiling.
Next Steps

  • Continue with developments of back of business card and colour choices for the front. 
  • Developments of smaller version of logo to place on all collateral
  • Final colour scheme.
  • Experiment with test pieces of prints on different paper stocks.
  • Experiment with foiling. 

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