OUGD505: Final Brief

BA (hons) Graphic Design

Design Practice 2: Studio Brief 2 / Range, Product, Distribution

Name

Holly O’Connor

Brief title

Wonder – A downloadable software for devices and computers, to try and cut children’s usage of technology, taking a different angle using a more friendly down to earth approach so children are more inclined to use it and listen.

Brief (outline the general aims of the project)

Design and create a downloadable add on software which helps limit screen time for children and helps them to experience the real world more and carry out physical activities rather than staying in their bubble of technology.        Wonder        Help to overcome technology by using technology.        Using technology for good.     Help parents to limit screen time for children.

Background / considerations

As more and more children know how their way around an I - phone, rather than being able to tie their own shoelaces, screen time and technology needs be reduced. Although it's an important aspect of our lives and the future, therefore it can't be stopped or taken away. However it can be reduced, whilst their are the likes of Alexa and google home relaying information and turning on and off lights around you, Wonder is here to help reduce screen time, so children can use technology in moderation and safely, and instead helps them to get to know the world around them and live a life away technology, with real objects, smells and people. Wonder from exists within the device itself, to remind children about the world around them and encourage them to play in it and explore. Wonder is all about using technology to reduce the usage of technology. Whilst there are apps to reduce children's screen time out there already, they are for parents and controlled by parents. Therefore Wonder takes a different approach, using an in built software and character within this to speak to the children on their level, rather than instructional tones, Wonder acts more like a friend giving advice. Therefore the following need to be considered:              Tone of voice.         How you can speak to children on their level.         What wonder will be, just text or a character, something/someone to speak to children.        The format it will be in.         Access into the software and the limits to this.         The role of the both child and parent.         Colour Schemes        Typography         Format         How it will appear across all software and devices.         The scenarios that the software will perform in.

Deliverables

Logo        Advertisements/promotional material          Stickers         Layout of software        Install page        Icon       Scenarios   Character design       Elements of pop ups

Mandatory requirements (essential requirements that must be followed)

Be appropriate to the target audience.       Correct tone of voice for target audience.       Carefully considered colour choices and typefaces.     Consider the context it will appear and be seen/used.