Below shows developments of the personality quiz, developing a consistent style which fits with Artisan's exisiting branding, whilst using vibrant colours. The layout and type were important as the audience are encouraged to interact with this design and these posters, therefore it needs to be easily and effortlessly communicated across what the audience are meant to do and how they're meant to do it.
The different layouts show the development of reaching the most simple and easy to understand outcome, without making it too complicated to understand. The use of arrows made it the most easy to follow, as it showed the audience easily where to go next and how to read it and in which order.
Yellow was initially used as this is Artisan's main brand colour, it also meant that the other colours of the bottles and characters would come up more vibrant, as well as the black and white text, boxes and arrows.
The typeface Helvetcia bold condensed was selected as it was the typeface which was closest to that already used across Artisan's branding, specially on their website.
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