Looking at existing branding from babysitters and Nanny companies, there is a heavy use of paler, lighter colours, specifically blue and yellow, as these probably represent a more friendly and relaxed atmosphere at first glance. So maybe a mixture of using these colours alongside brighter and more vibrant to show both sides of the client's personality.
Also having lots of white space, using smaller images and icons, and there is also a mixture of sans serif and serif text. Again a mixture of typefaces would also show the business but also then the friendly side of the client. The most successful designs have elements that reach out to both the adults themselves but also the children, as these are the two main target audiences.
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