Taking a more illustrative approach as this communicates a more friendly and approachable tone and also shows the client's creative side and creativity is an important aspect when working with children as well as being fun and friendly. Taking strong elements, such as simple shapes, letters and numbers which all also touch on the educational aspect of looking after children.
Beginning to look at colours and creating repeat patterns with the designs and illustrations, some colours definitely work better than others as some are more legible and eye catching than others.
Putting the designs into context and creating the whole package of a business card, the designs are quite simple and although the illustrative approach works well, the designs aren't eye catching enough and come across as too serious. Feedback said it looked more like teaching or tutoring, due to the nature of the blackboard/chalk style illustrations and writing. Therefore maybe the illustrative style can be developed into a more fun and vibrant design.
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