Developing the illustrative approach and keeping with the idea of using simple shapes, as this is a key aspect of young children's learning and discovery and can also be used and implemented in lots of different formats, patterns and across different media. Creating repeat patterns, allowed for the design to be placed onto the back of the cards as imagery. Pastels were experimented with first, however the client preferred the brighter colours, especially the brighter pink as this was different to other things that were already out there.
The designs below show the introduction of the type and layout of the back of the card, where it's important that the information is communicated in it's simplest form, but still keeping cohesive and an overall design with the front. Slowly beginning to bring in brighter colours which contrast better against each other, the pastels seem to get lost in the background and therefore the business cards wouldn't stand out as well.
Next steps were to develop the back of the card, focusing on the layout and typgraphy and also further experimentation with colours.
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