Brief 5 - Business Cards - Development

Further development looking at different colour choices and typography layouts, the brighter colours contrasted with the pale blue worked best as it made it stand out more, however having the pale blue on the back washed out the type and made it difficult to read. Therefore the brighter colours were used as backgrounds, when showed to the client which they liked best it was a mutual decision to create a mix and a set of cards using each of the colours, we believed this made them a lot more fun and exciting. 

Also experimenting with the shape of the cards, having straight 90 degree edges or having slightly rounded edges. However although the rounded edges make the cards look more child friendly, when coming to printing, costs and time management it was easier to create them to a higher standard with straight edges. 

Below shows experimentations with different layouts of the typography and additional information, the typefaces that were selected were Run Wild and Futura Light, the contrast works well between the two, and also shows the two different personalities you need for a job with children, being serious but also fun and engaging. Using a sans serif font also made the text a lot more legible and gave the design a modern and contemporary feel. The repetition of the shapes also makes sure the design is seen as a whole and aren't two separate items. It also makes it more fun and experimental rather than just using bullet points or dashes and means that more colour could be added. 

 Below shows the final designs, the colour palette means that the client's personality shows through the design whilst also a communicating a fun, engaging and responsible role of the client, meaning that her client's will see these and straight away from the cards see her as a candidate.