The design below uses vibrant, fun colours and also illustrations, with sans serif typefaces, also using embossing to add further texture and dimension.
Again the colours used in the design below are vibrant, however this design doesn't use as many colours creating a more sophisticated design.
Most of the designs which have been taken for inspiration and chosen by the Client for initial ideas, use illustrations, a mixture of brighter colours and also more sophisticated colour schemes such as monochrome, therefore this is the direction that will be taken for initial ideas, experimenting with both design styles.
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