Events Company Branding: Brief

Brief Title

Lunar (Name in Progress) - An individually owned events company, specialising in special occasions, such as parties and weddings. 

The Brief

To create visuals and an identity for the events company Lunar for a client who is looking to branch out into the events market, creating a unique and individualised brand.


Concept Proposition

Creating a unique and exclusive identity, which represents the aims and the personality of the brand itself. Focusing on using a muted, pastel colour palette, incorporating watercolour and keeping the identity cohesive, approachable and personal. 

Background

There are many events companies already existing, therefore the client wants their brand to stand out and to be original, personal and unique. When beginning to look at the brief and coming up with ideas and initial designs, it's important to keep the brand guidelines and aims into consideration:


What does the brand stand for?

• An elaborate business.
• Expensive events.
• Focusing on weddings, corporate events, launch parties.
• Custom to the individual customer. 
• Business reflecting the client, people person.
• Friendly
• Open
• Remaining professional.

What are the main values of the brand/company?

• Receiving top quality service.
• Individual events planning tailored specifically to clients.
• Going the extra mile for clients.
• Making sure every desire is met.
• Smooth outcomes when it comes to the official events.

Describe the personality of the brand?

• Reflects the personality of the client.
• Fun
• Informal
• A family, friendly vibe.
• Approachable
• Remaining professional at all times.

Describe the brand in three words?

• Original
• Classy
• Elaborate

Considerations

Considering what already exists and what has been done before. Focusing on all times throughout the design on the needs and wants of the client, keeping the brand original, classy and elaborate. Always conferring with the client when changes are made, making sure the design is right for them and is what they are looking for. Considering the personality of the client and communicating this through the design.

Target Audience

• Customers, members of the general public who have money to spend on events and special occasions with a high price tag.
• Mainly targeted towards women, couples and corporate companies.

Tone of Voice

• Friendly
• Approachable
• Personal
• Informal
• Professional

Deliverables

A promotional pack:

• Business Cards
• Stickers
• Logo
• Notecards
• Colour Palaette
• Typeface
• Packaging