Event Company Branding: Feedback

• The black and white solid colours, used in the designs are too stark and severe, needs to have a more relaxed vibe, the colours are too contrasting, makes the design look too corporate. 
• On the business cards use the full name, but this can be sorted at a later date, just keep developing designs first.
• Move away from the idea of the buildings and silhouette as the company is no longer corporate based.
• The designs with the circles on a black background were a favourite, but not the black and white circles.
• Also the designs using the outline of circles wasn't preferred as it was pointed out it looked too much like other existing brands such as Audi or the Olympics, therefore using only full blocks of colour of circle, rather than the rings. 
• The black with the pastel circles gives it a quirky, original vibe which was what was stated in the original brief. 
• The moon concept was liked and has the go ahead to be developed and experimented with further.
• The name of the brand may change, however the designs will still fit with whatever the brand name will be, therefore this can be changed at a later date. 
• The typefaces were stated to all work well, just keep experimenting with the different themes and style together. 
• New names for the brand consist of Lunar, Eclipse and Phase Moon, this will be confirmed at a later date. 
• The muted pastels are preferred the others seem to bright, but they may look different when printed. 
• The moon shapes maybe try as letters or incorporate letters somehow.
• Try black and white, just black and just white, white with muted pastels, try with the brighter pastels.
• Move away from the circular business cards.
• Prefer rectangular shaped business card.
• Structured vs Abstract
• The black circles would work well as stickers.
• Move away from the black rings and circles with outlines.
• Continue to develop with both the muted and brighter pastels. 
• Use full name on business card, Felicitie Olivia Bulless