Concept
Concept 1 combines and develops on ideas and discussions from the previous meeting, where watercolours, the colour scheme were discussed and introduced. Therefore this design was produced in response to those discussions. It uses the nude, pale colour scheme and keeping to three distinct colours for each type of event. Which makes the design versatile and unique to each specific client and their event. Circles have been used after research and ideas relating to the brand name of neighbourhood and the connectedness and vibe of bringing people together at these events, which is a key theme throughout. Two typefaces have been experimented with, Bodoni which is much more higher end and upper class style font, the other being a handwritten style font. Each gives the brand a different feel and representation.
Feedback
Most feedback was positive, the colour scheme was much to the client's liking and exactly what they were looking for. The colour scheme also gives the brand a more relaxed feel whilst also keeping a sense of class and high quality.
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