- Development of the moon concept and logo design, incorporating bold black lines to add a unique touch and more contemporary feel to the design.
- Also looking at different arrangements and layouts of the symbols to see which looks more cohesive as a single logo as a whole.
- Experimenting with black and white, contrasting each other, creating a bolder design. Looking at possible sticker designs or circular logo designs.
Feedback
- The moon layout in the bigger to smaller, the stages of the moon changing was liked the most, as this was the most pleasing to the eye and represented the brand best.
- Move away from the bold outline of circles, looks too harsh against the soft pastels of the designs.
- The client liked the full black circles contrasted against the pastels as it was different and represented the many different personalities of the client and the brand itself.
- Represents how versatile the brand is.
- It's also very striking and stands out against existing designs and competitors.
- Further developments and experimentations:
- Try out a simpler rectangular business card design as it looks more classy and professional.
- The circles could work well as stickers or other logos on other collateral.
- Experiment more with the black contrasting against the pastels.
- Try out other softer colours as backgrounds against the moon logos.
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