Friday, 19 January 2018

Product. Range, Distribution: Level 6 Previous Briefs


  • Speak Easy Bar
  • Are we losing our connection with each other?
  • The problem of us losing connectivity with each other.
  • Made a bar, menu, posters, deck of cards.
  • A question/piece of writing/sentence which you can work from.
  • A starting point, which comes from the research.
  • Write down the problem/concept.
  • A sentence of what you're doing. 
  • Focus on this for research.
  • Look at what the target audience enjoy.
  • Doesn't have to be depressing/serious.
  • Can be light hearted and fun.

  • Look at what children enjoy doing.
  • Playing outside/ what apps they enjoy.
  • Humour can be the best way to tackle a serious issue.
  • Running a social experiment.
  • Primary active research activity.
  • How graphic design can show serious issues which actually gets people's attention. 
  • Smudge Magazine
  • Can involve charities
  • Creating work which can exist outside uni
  • Professionalise your work
  • Campaign/idea which exists in a bigger organisation 
  • Design brings ideas/news/important information to life

  • More tactile things for children.
  • Make kids more hands on.
  • Stop playing through a screen/ play in real life.
  • How to make the virtual world a reality.
  • Avatar characters - making them real/pretend play
  • Bringing pretend play to life
  • Real life games bringing them to life
  • Multiplayer games in real life

  • Product - Concept
  • Range - A range of designs applied to different collateral, the thing you actually design
  • Distribution - how to get it out there, how it will be displayed/available to people. Where are people most likely to see it/react to it. 
  • The presence of the design/digital/out in public




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