Concept
- This concept focuses on the initial brand name of neighbourhood and the circles and cityscapes suggest and represent this name.
- Using black and white to stand out and contrast against each other makes it stands out against other designs, especially those looked at during visual research.
- The circles represent people and how these events can bring people together.
- The city scape adds an urban feel and vibe to the brand, however in feedback the client has now moved away from this style.
Development
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