Event Company Branding: Development 2

• Developments created from feedback from the client, using muted pastels and continuing the design of the moon theme as this fits within her brand much more than the previous concepts of designs. Using a range of pastel shades, taken from the watercolours and inspiration from previous designs found during the visual research stage.
•  Adding text also, experimenting with both sans serif and serif, Bodoni and more handwritten style fonts, to see which works best alongside the design and colours or even if they work well together side by side. 
•  The client was very pleased with the front of the business cards of the design and the versatility and possibility of transferring these to other collateral and also holds a strong presence as a logo. 

• Favourites consisted of the back of the card, using the more abstract watercolours rather than the repetition of the moons. Also as stated in previous feedback, the client liked how the black looked and contrasted against the designs, it also made the brand seem more contemporary and unique. 
• Experimenting with white and black, as previous feedback had discussed, developing with these colours further. The white is too bland, the black was favoured, but the client also liked the muted pastel colours used for the background as it represents the relaxed and laidback vibe of the brand. 
• The muted pastels make the brand seem more approachable, whereas the black stand out a lot more and may bring the brand more attention as it stands out from other designs which are similar to the other pastel coloured design choices. 

• The back of the business cards has been changed and developed due o feedback, saying that the client wanted the watercolour and the back of the design to look more abstract, to contrast against the more structured and sharp shapes of the moon shapes on the front of the card. 
• Next steps are to mock up the chosen favourites of these developments to begin to see what the colours, size and format would look like in real life when printed. After this there will be a better idea of what works well and what needs to be improved. Once this has happened the design, colours and logos used here can begin to be placed onto other collateral and worked into both physical and digital designs..