Wednesday, 17 January 2018

Event Company Branding: Meeting





  • Idea to create a package, which includes confetti, handwritten notes, a more personal touch and also relates to the celebratory events. Inspired by Adele's concert, handwritten confetti with lyrics.
  • Cut down to more specific events, glamour, memories and celebration.
  • Focus on mainly Weddings and parties, with different packages available, such as the three above. 
  • Ideas for the package, how to display and give out details, in a card and envelope style. 
  • Have an RSVP on the card or business card, maybe with a perforated edge, to make it look like an invitation. 
  • Colour scheme of nudes, browns, beiges. Neutral colour scheme, maybe with gold/silver.
  • French inspirations and inspiration from Zara's branding. 
  • Big typography, liked bodoni font, sans serif alongside serif fonts. 
  • Using watercolour, abstract shapes of watercolour. Marble effect created with watercolour.
  • Loose, non-structured water colour designs.
  • Sparkle/glitter, tie it all together
  • Sparkle on the outside rather than confetti on the inside
  • Logo on it’s own and then the whole name

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