Study Task 02 - Writing a Brief

Studio Brief 1 – Design for print

Author

Holly O’Connor

Brief title / working title

Kaleidoscope?

Short description of publication (purpose)

An educational, yet engaging venture into the world of butterflies. Using vibrant, captivating photography to bring the book to life.

Target reader / audience (include reasons)

-       Children ages 7-11, KS2 as the publication will be more maturely composed and written to attract and be of interest to this age group, without being patronising. -       Although this is the primary target audience, other audiences such as parents and teachers need to be considered, as these will be the ones purchasing the book.

Genre

Science/ Nature/ Non Fiction

Competition (3 titles)

-       Picturepedia/ DK -       Okido Magazine – Sophie Davouis -       The Amazing Butterfly Activity Guide – Madeleine Shaw -       The Travel Book – Lonely Planet

Positioning (USP, bookshop section, other points of sale)

-       A more mature approach to children’s publications, however still providing an engaging and tactile nature but designed in a more sophisticated style. Using compelling, real world photography based rather than an illustrative approach. -       The publication would most likely be displayed in the children’s Non-fiction section under the genre of science or nature.

Price point

-       Affordable for parents and teachers alike to buy for their children/class. -       The tactile requirement for the book may mean that production costs are higher than usual. -       High quality printed images may also bring costs up. -       As affordable as possible whilst still trying to fit the requirements and publication methods.

Mandatory requirements

-       Language to be understandable, however not completely simplified as the older age bracket means they are able to take in more sophisticated information. -       Tactile feel to the book, therefore production methods chosen need to be substantial and long lasting. -       Engaging, inclusion of flaps, questions and quizzes, however carried out in a refined and practical way. -       Size of the book, not too big as that is more assoctaed with younger children’s books, however not too small either.