New Brief

OUGD504

Studio Brief 1 – Design for print

Author

Callum Tomlinson

Brief title / working title

Guide to UK Hip-Hop?

Short description of publication (purpose)

To inform young UK hip-hop enthusiasts, and a publications documenting underground music of UK hip-hop, not the main stream celeb artists seen on many popular artists seen these days on the cover of music magazines/publications.

Target reader / audience (include reasons)

UK Hip-Hop enthusiasts.

Genre

Music /Hip-Hop.

Competition (3 titles)

RWD Magazine. Wordplay Magazine. High Focus Record Website.

Positioning (USP, bookshop section, other points of sale)

To combine the modern grid systems from the magazines that I had studied over the summer period.

Price point

£6.99.

Mandatory requirements

-       Brief History, - how hip-hop developed in the UK. -       Artist Features, - influences, background, culture, music. -       Upcoming Events and their Venues. -       Music Reviews.