Design Development 1

 This prototype keeps to the same dimensions as the first concept, however rather than a modernist, clean cut approach after researching zines and underground hip hop further due to feedback previously, the design took a new direction in the form of a zine. Making the most of the images given from the client, the design uses these images and type together in a combined way. The three typefaces used are cooper black, helvetica regular and Helvetica bold oblique. Due to previous research these typeface deem to be the most appropriate and relevant to the content and design. 

The layout is based on a modular grid, however on some of the pages the photographs and type have been intentionally bled off the page to create the personality of a zine, however after feedback and looking back on the design, it makes it difficult to understand and read. 

 The limitations of this design is that it isn't very efficient to produce as it has to printed on A3 paper, whereas A4 would be much more efficient in both energy, cost and stock. Also the fact it's printed in colour, just out to print out these few pages was rather expensive, also zines in actual fact are normally only printed monochrome, therefore this would make more sense both financially and contextually. 

This is a similar layout however a different approach to the typefaces has been taken, Harbour typeface has been used for the large, bold text. Harbour is much more sharp and angular, the design feels like it holds more personality ad influence with this typeface. It also has been influenced by the style of graffiti and is similar to those designs and geometric shapes used not only in graffiti but also the breaks in the typeface represent the style of music better. Akzidenz Grotesk has also been used in the place of helvetica, the type is bolder and again has more geometric form to it, which fits alongside the font of 'Harbour' as well. The sans serif and serif fonts also contrast and conflict each other, which reflects the view in society. 

This first zine style experiment, takes into consideration the audience and people who may be buying it or even it could be given away for free. It lets the target audience learn about these independent artists in a non-commercial way, but in a way that shows the artists off for who they really are and what they stand for.