Below shows the final, developed typeface used throughout the promotional campaign design, using monochrome against one other colour, creating a contrasting and eye catching design, as well as relating to the University's history and use of mosaics throughout it's buildings and branding.
The typeface was then used for each of the course names, to be used around the university within the show as well as showcasing the different courses in the campaign itself. Using the same letterforms and layout, introducing each course, this is also intended to be used throughout the show, for the way finding and interior of the university, naming and placing where each course area is.
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