Initial ideas came from research into children and early learning, looking at different shapes and the block shapes used as toys and also as an educational tool, creating 3D designs, bringing the business cards to life, and experimenting with a range fo colours.
The designs above take a more neutral approach, taking into consideration being gender neutral, but also showing the more important serious side of the job, colour swatched from different colour palettes. The first designs and colours work a lot better, as the second image the colours definitely get washed out and don't really show the fun, exciting side of the client which is more important to engage customers and children.
These designs begin to use and experiment with brighter colours which work a lot better, the colours which have more contrast are a lot more eye catching and at first glance from feedback reaches the target audience.
Experimenting with typefaces, looking at different fonts and the placement of the text sans serif works a lot better as it creates a friendly atmosphere but whilst also staying serious and legible. The serif typeface looks too serious and makes it harder to read at first look.
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