Brief 8 - End of Year Show
Brief
To create the
concept and promotional campaign for the Leeds Arts University annual end of
year show. Including the Foundation End of Year Show and the Degree End of Year
show.
Background/ Considerations
The End of Year
show is a University- wide exhibition and the design concept needs to be
representative of all of our courses.
The concept
should be as creative and eye-catching as possible, as the project offers
significant publicity and is likely to appear in regional and national press.
Leeds Arts
University ranks no 1 in The Guardian University League Tables 2019 for Design
and Crafts, in the whole of the UK. We should act like it. It is out duty to be
bold and forward thinking.
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Student
Centered
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Focused
on specialist creative communities
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Critical
in our thinking
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Professional
-
Progressive
Mandatory Requirements
-
The
concept should reflect the essence and purpose of the End of Year Show,
showcasing the hard work and talent of all of our exhibiting students.
-
You
need to attract the people from industry.
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The
Leeds Arts Logo must be visible and legible on every design.
-
The
conept and design shouls aim to encourahe people from the target audiences to
visit the show, including: Local feeder schools, college students, prospective
students, general public, alumni, local artists, creative industry
professionals.
Deliverables
Mandatory
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External
Signage for Blenheim Walk
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A0
Poster
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A6
double sided flyer
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Publication
Adverts
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A2
concept sheet
Extra
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Private
View Email Headder
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Exhibition
Guide
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External
Signage Vernon Street
