- Forever Curious is an initiative devised to inspire and develop curiosity and creativity in young people.
- They learn from the kids and the kids learn from them.
- Wieden and Kennedy
- Inevitably, money for creativity and the arts within the curriculum has been fiercely reduced, in some areas to non-existence.
- There will be a rise in adolescents with behavioural issues, leading to a less mentally-well adult generation. We know creativity has a direct correlation to the way we feel and how we express emotion, and poor mental health is already on the rise, with one in four people experiencing a problem each year.
- The creative platform is designed to foster creativity in nine to 11 year-olds from local east London primary schools.
- Without creativity we are dead. Creativity disrupts, questions, challenges and drives us forwards. Watching people find and realise their creative potential is a wonderful thing. We need more mavericks, more people who go with their guts, and to put creativity back at the heart of education.
- Every child works with a buddy from the agency, who is equally engaged in the creative process. Each phase has a school assembly, a workshop day full of creative activities and exciting experiences and the work is curated and celebrated in a public exhibition. The process shows everyone involved that they matter and what they produce is valuable.
Wednesday, 13 February 2019
Brief 6 - Research Brief - Forever Curious
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