These designs stemmed from the idea and research into the likes of pathetic fallacy and how weather can affect moods and feelings, which is relatable to anyone and everyone as it also affects everyone in some shape or form. Therefore the idea focuses on using bad or scary weather such as lightning, clouds and rain but created in a more abstract way, using sharp edges and corners to further iterate the idea. Obviously this idea is for the key theme of representing dark thoughts and difficult experiences.
Trying out different textures and colours, and layouts brought me to the idea of making it look more illustrative to fit in with the existing styles of the Childline website and also to make it more suitable and relatable to the target audience.
Therefore the idea was developed to create repeat patterns and beginning to use and experiment with different colours, again taken from the childline website, ensuring that the illustrations and animations wouldn't be miles away from their existing brand.
Experimentations with the other key theme of showing hope and positivity, looking at weather which is associated with these things usually, such as clouds, sun and rainbows and illustrating these in a similar style to above, creating repeat patters which could be broken u or added to depending on where they are going to be used across the Childline platform.
Different colours and shadows, textured have been experimented with, before beginning to experiment with gifs and animations.
Experimenting with different colours taken from the Childline brand seeing which work well together and how it can be made gender neutral and target the broad audience. The most successful colours are those the emit positivity such as yellow, orange. Also the more gender neutral colours work successfully as this allows the illustrations and gifs to be relatable to everyone.
Below shows initial experimentations with gifs, looking at small simple movements, experimenting with different colours and directions of movements. Each appropriate to each of the key themes. Feedback suggested to use a wider range of colours rather than monochrome to make the designs and animations stand out more.
Next steps were to continue to experiment and develop with colour choices and layouts, as well as different gifs and animations, using different movements and shapes.
No comments:
Post a Comment