Brief 9 - Artisan Drinks - Initial Idea Development

Below shows initial development of our idea of focusing on the characters and people, the audience who buy the drinks, specifically aiming the adverts at them. The first developments look at how single characters can be used to portray stereotypes of the types of people who would buy the drinks, for each individual type of drink and the personality traits related to the characters and tasting notes.  

These ideas work well, as it gets across our big idea of focusing on individuals and their personality traits, however this ideas has been carried out before, such as the Army adverts. Artisan wanted a more unique and bold campaign, our idea and developments needed to be more bold, vibrant and take more risks. 

Below shows developments of another idea and a further development to the project, looking at personality tests and how they are created, where they are shown and how they work. This idea would be successful, especially as outdoor and magazine adverts as it really engages with the audience as they have to take part and interact with it.  

Initial ideas show how the personality test would be designed and how it would work, looking at the different personality traits, which would eventually lead the audience to which drink is most suited to them based on what they have selected and the similarities and differences between the characters on the drinks and the audience themselves. 

Below shows further development looking at mixing and matching the different personalities for different individuals and the individual drinks. Using bold and vibrant colours, similar to the artisan website, taking into consideration their branding, also using similar typefaces as to what is used across their exisiting branding. Using personality traits which have come from research into the tasting notes and different characters and descriptions on the bottles. 

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Further developments, focusing on a simpler design and layout, but still having the main focus on the different drinks and personalities. Using the artwork on the bottles to add more colour contrast and to let the audience know that the adverts are explicitly related to the drinks. However this design still seems quite boring and simple compared to Artisan's personality and their exisiting branding. Therefore the design needs to be displayed in a more exciting and unique way.