Experiments to further develop the typeface, looking at different layouts, outlines and strokes. Creating bolder shapes and patterns, as well as experimenting with a range of different colours. Creating a look which seems to be inspired by more monochrome, art deco approaches. Also the colours have been developed to be less vibrant and closer to more pastel shades. With the introduction of additional information and the Leeds Arts University logo imagining how the design would look as a whole.
The below designs show experiments with bolder colours, beginning to take colour inspiration from the university’s exisiting branding and website. Still using monochrome within the main typeface to stand out against the colours, however feedback suggested that there was too much white space within the design. Therefore it was decided to develop the colours further, as well as add and experiment within the white space.
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