Brief 8 - End of Year Show - A2 Concept Board

Brief 8 - End of Year Show - Final Designs in Context

The designs below are showed in a range of contexts to show how the design is successfully across a number of different medias and promotional, campaign material. Placing the designs and mockups altogether, shows how’s the designs work successfully as a cohesive group and make for a strong, promotional campaign using the same elements across a range of collateral. Whilst also meeting the brief's deliverables. 

External Signage for Blenheim Walk

A0 Poster

A6 Leaflet

Publication Advert

A6 Leaflet

Individual Course Leaflets

Individual Course Signage/ Way Finding

Brief 8 - End of Year Show - Development

Below shows the final, developed typeface used throughout the promotional campaign design, using monochrome against one other colour, creating a contrasting and eye catching design, as well as relating to the University's history and use of mosaics throughout it's buildings and branding. 

The typeface was then used for each of the course names, to be used around the university within the show as well as showcasing the different courses in the campaign itself. Using the same letterforms and layout, introducing each course, this is also intended to be used throughout the show, for the way finding and interior of the university, naming and placing where each course area is. 

Brief 8 - End of Year Show - Characters & Colour

Below shows the introduction of figures within the design, as this adds a humanised element, as well as showing the diversity and reinforcing our concept of all the students coming together and helping each other to showcase their work. They also add another element to the design, helping it to stand out and create a form of interaction within the design. 

 Feedback suggested that there seemed to be too much blue which was taking away from the design, therefore two more colour schemes were introduced, again taken from the university’s branding which strengthens both he designs and concept. The final designs and the three colours work successfully alongside each other and means the designs are versatile

Brief 8 - End of Year Show - Development

Therefore developments were made by introducing a third colour into the mosaic typeface and also the addition of surrounding shapes to bring the piece together and also reinforce the celebratory concept with a confetti feel. It also responds to the feedback and fills in the white space, without the design being too busy and still legible and visible. Having the shapes around the outside also create an illusion of the shapes themselves coming together to form the type and letterforms. 

The final developed typeface uses monochrome alongside one other colour, using blue taken from the university’s branding and represents the uni in a professional way as well as showcasing the creativity side.

Brief 8 - End of Year Show - Development

Experiments to further develop the typeface, looking at different layouts, outlines and strokes. Creating bolder shapes and patterns, as well as experimenting with a range of different colours. Creating a look which seems to be inspired by more monochrome, art deco approaches. Also the colours have been developed to be less vibrant and closer to more pastel shades. With the introduction of additional information and the Leeds Arts University logo imagining how the design would look as a whole.

The below designs show experiments with bolder colours, beginning to take colour inspiration from the university’s exisiting branding and website. Still using monochrome within the main typeface to stand out against the colours, however feedback suggested that there was too much white space within the design. Therefore it was decided to develop the colours further, as well as add and experiment within the white space. 

Brief 9 - Artisan Drinks - Initial Idea Development

Below shows initial development of our idea of focusing on the characters and people, the audience who buy the drinks, specifically aiming the adverts at them. The first developments look at how single characters can be used to portray stereotypes of the types of people who would buy the drinks, for each individual type of drink and the personality traits related to the characters and tasting notes.  

These ideas work well, as it gets across our big idea of focusing on individuals and their personality traits, however this ideas has been carried out before, such as the Army adverts. Artisan wanted a more unique and bold campaign, our idea and developments needed to be more bold, vibrant and take more risks. 

Below shows developments of another idea and a further development to the project, looking at personality tests and how they are created, where they are shown and how they work. This idea would be successful, especially as outdoor and magazine adverts as it really engages with the audience as they have to take part and interact with it.  

Initial ideas show how the personality test would be designed and how it would work, looking at the different personality traits, which would eventually lead the audience to which drink is most suited to them based on what they have selected and the similarities and differences between the characters on the drinks and the audience themselves. 

Below shows further development looking at mixing and matching the different personalities for different individuals and the individual drinks. Using bold and vibrant colours, similar to the artisan website, taking into consideration their branding, also using similar typefaces as to what is used across their exisiting branding. Using personality traits which have come from research into the tasting notes and different characters and descriptions on the bottles. 

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Further developments, focusing on a simpler design and layout, but still having the main focus on the different drinks and personalities. Using the artwork on the bottles to add more colour contrast and to let the audience know that the adverts are explicitly related to the drinks. However this design still seems quite boring and simple compared to Artisan's personality and their exisiting branding. Therefore the design needs to be displayed in a more exciting and unique way. 

Brief 6 - Research Brief - Cariss Creative

Camille Walala

CAMILLE WALALA is purveyor of positivity, expressed through vibrant colour and bold pattern. Her work, from the micro to the macro, harnesses optimistic typography and exuberant geometries to create environments that stimulate the senses and inspire joy.

Hannah Alice

Hannah is a freelance illustrator and designer based in London.