The rationale for the design, was to produce a design for a tote bag, which can be used to take food shopping and is useful in a way that it tells you what to buy when you are struggling. The design needed to communicate, most importantly ideas for student food shopping. Secondly it needed to communicate the facilities available within the college and also the college itself. Finally it needed to communicate a conceptual and a certain aesthetic and to showcase the endless possibilities and approaches to graphic design.
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