An experiment using a gradient of CMYK, using the same layout, of the text and framed arrows, with circles placed in the background using the gradient, was a breakthrough. The design also showed the layering, which directly associated to Substrate, as the gradient, circles and text were all overlayed. A design decision was taken to develop this idea further; as it was the most stimulating and lively piece, which captured the vibrancy of the City of Leeds itself. This design was going to be the basis of what the flyer and catalogue would be based on, therefore all collateral would be cohesive.
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