When evaluating this design, what needs to be considered is how and what it communicates; is it celebratory of the facilities and is it appropriate and of use and interest to the first years. In the final crit; feedback stated that the bag was reusable and many said the ‘would definitely buy one and use one of these’. The piece is successful in the fact that it has a purpose and relates to student life well. In feedback the design was said to have a ‘strong concept’, especially including the accompanying shopping lost, which adds an extra, interactive dimension ad meaning to the piece. Improvements which could be made was that the imagery on the bag wasn’t very clear; maybe amore detailed pattern would suffice. However the meaning behind the half tone, zoomed out pattern , was to accentuate the process of screen printing. Which shows our design was successful in celebrating the facilities available here at the college. The colour scheme was deemed successful although as it celebrated the colour of the college, linking the piece directly to Leeds College of Art; this similar approach was take on the shopping list, using the logo shape as a tick box. However this confused people and so did the three columns, therefore to improve this and overcome this problem, the list may need to be made more explicit in what it is trying to communicate. In conclusion the design was successful, as as well as existing as a piece of design which communicates ideas for student food shopping. Whilst also existing as a useful tote bag which can be re used over and over again, and the shopping list introduces an interactive element. Also the most successful part is how it celebrates and shows the facilities available at the college and shows that graphic design isn’t constricted to purely digital design.
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