Thursday, 4 May 2017

Book Cover - Colour Choices


When exploring which colours to use within the design, Inspiration was taken from the use of green within the Crime, Marber book penguin series, as it allowed consistency to be achieved over all designs, and simplicity, therefore allowing the design to speak for itself, and there were no contrasting colours or colour pairings which were too harsh on the eyes. 
 The colour choices were also inspired from the principles of Josef Alber's and Johannes Itten who believe that colour is subjective, therefore using the same colours across each design, removed this subjectivity slightly and allowed the audience to make their own decisions and emotions based on the colours of the design. 
 Also Josef Alber's research into 'homage to the square', showed that when multiple colours were used against each other it changed the hues, and feelings that these colours portrayed, therefore using a single colour alongside black and white removed this confusion and allowed for a simple, attractive design. 













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