What was thought to be successful within the design, was probably the use of type, as it was neutral and really worked with legibility, and let the information speak for itself. Also after experimentations and practices of printing it out, the type point size was corrected and perfected. Due to the amount of information that needed to fit on each page, the point size needed to be small, however it still needed to be easily readable.
The colours and swatches used and explored within the book, I feel were successful, as Josef Alber's work about homage to the square and the relationship of colour, was explored and showed well. Especially when the colours are placed next to each other in different sequences, placed next to their complementary colours, and then next to similar hues and shades of colour.
What may need to be improved, was the production of the booklet, it could have been created a bit neater, and maybe using different paper stocks, for experimentation to see what worked best. However the way it has been created is simple and neutral, it also has a handmade effect to it, which adds to the tactile nature of the booklet.
What I have learnt when creating this piece, is firstly the different colour theories and that of subjective colour, due to the research into the likes of Josef Albers and Johannas Utter. One of the main things I took away from this specific project, was to take inspiration from the outside and everyday life, as there are colour palettes everywhere. Some of the most interesting colour relationships and palettes can come from the areas you'd least expect.
Another important aspect to take away from this project was research into colour trends, specifically Klein Blue, and also the difference between RGB and CMYK, the difference in colour when designing on screen and on print.
What may need to be improved, was the production of the booklet, it could have been created a bit neater, and maybe using different paper stocks, for experimentation to see what worked best. However the way it has been created is simple and neutral, it also has a handmade effect to it, which adds to the tactile nature of the booklet.
What I have learnt when creating this piece, is firstly the different colour theories and that of subjective colour, due to the research into the likes of Josef Albers and Johannas Utter. One of the main things I took away from this specific project, was to take inspiration from the outside and everyday life, as there are colour palettes everywhere. Some of the most interesting colour relationships and palettes can come from the areas you'd least expect.
Another important aspect to take away from this project was research into colour trends, specifically Klein Blue, and also the difference between RGB and CMYK, the difference in colour when designing on screen and on print.
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