During this module I have been able to apply all that I have learnt this year and all the skills that I have acquired to good use, be that in live briefs, independent and group led briefs. I have applied my new found knowledge of experimentation and process within the designs in this module, taking a more conceptual approach to set briefs. Mainly experimentation consisted of typography, photography, collage and 3D objects and materials, to achieve unique and strong concepts and ideas.
Another skill I have learnt within this module is teamwork and designing and working within a group. Although at times there were disagreements and compromises at to made. I really enjoyed working with other people who have different styles of working and becoming part of a collaborative practice and giving my input of work and how that shapes the group's work together. I have enjoyed having the experience of working in both large and small groups. However it is difficult when they’re are differing styles within the group, however these can shape your ideas and become merged to have the best of both worlds.
One thing I have enjoyed within this module is stepping away from digital print and really embracing the college’s facilities and changing the idea of what graphic design can be. I have used screen printing in two out of four of the final outcomes for this brief. I think this process allowed me to be more experimental with the designs and not be too restricted with technology and a computer. It also produces an aesthetic that I am really fond of, specifically the overlaying of the colours. A new venture was using textiles within one of the outcomes, which was something different and I really enjoyed stepping out of my comfort zone and trying something new.
Another aspect of this module which was new, was designing for a live brief. Although the design was unsuccessful, I think the experience of following a live, competitive brief is very important and a good learning curve. It was different and interesting to have a certain set of rules and standards that had to be met. It was interesting to be able to produce something that could have then gone on to be used in the real world, and was being judged by real people.
Improvements which could be made within this module, was probably the Penguin Book Cover; as only a limited amount of time was spent on this, due to a trip to Barcelona. I would have liked to spent more time experimenting and coming up with more innovative ideas, with a better chance of being selected or shortlisted. Another aspect of this module that could be improved is probably the screen print brief; however this was due to technical difficulties with the screen and process itself and I think more time should have been spent correcting this, however there wasn’t enough.
Successes within this module were probably the group project, as although our branding was not selected, it had very strong social media, and as a group we were all very proud with how it turned out. I feel we worked extremely well as a group, with everyone bringing something different to the table and we achieved a great consistency throughout.
In conclusion I feel this module has been the best so far and I have improved greatly. However for Level 5 my aim is to do more research and take more influence from other designers and artists and include this in my work and when evaluating my work. Since coming straight from A-Levels I think I have learnt a lot in a short amount of time and now I can eventually apply all of this to my work. I hope next year goes just as well and that I continue to develop and learn as a designer.
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