Using flat colour of CMYK, other ideas were experimented with. Using pure colour combinations of CMYK and white, different layouts of posters were developed. Using blocked colour, seemed too structured and also didn’t include the initial ideas of circles.
Above is the logo that we decided on as a group, however without the coloured background, the layer typography, suggested the layers of screen printing. It also gave the identity and contemporary and modern aesthetic. It also made it easier to fit upon all different medias and collateral and could be produced with different colours and materials throughout.
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