One of the first initial ideas was to use half tone pattern, using just pure black and white, to focus the exhibition more on the prints and not to take the attention away from the designs. This worked well as it associated the identity with screen printing; however it did not account for all the methods of traditional print. Black and white was also discussed, as to not have a strong enough identity for the exhibition, colours are needed to convey personality.
Handmade paint marks and patterns, made from varied and mixed media. Although this idea coincided with the traditional methods of print well, it didn’t fit with the contemporary aesthetic, or the colours of CMYK, which were the main components of the identity.
Splitting and slicing the text using lines and circles, was supposed to represent the literal meaning of the word, ‘Substrate’ itself.
Using overlayed circles using low opacity, in the colours of CMYK. This re created the method and feel of screen printing itself. However it made the page too busy and the text was hard to see, it also seemed like an approach which was too obvious.
Flat CMYK colour would be the best to use and the best to print, using black and white as contrasting colours for text and body text. Also splitting the word into three layers was a design decision that was kept , as not only did it look contemporary, but it also visually represented the meaning of the word.
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