Design Principles has taught me a lot about the basic principles and rules of Graphic Design and has made me come outside of my comfort zone using softwares and applying differing designer's opinions and points of views to my work, such as those of Alber's, Romek Marber, Mueller Brockman and Itten.
What I feel has been successful within this module, is applying my new found knowledge, specifically of grids to my work, giving my work structure and meaning. The most useful grid systems were both the modular and column, which allowed for alignment and a hierarchal system. I have learnt that using a grid, applied objectivity, on the other hand some designers do break the grid which is applying subjectivity. However as a designer, the rules of using a grid needs to be known inside out, before you can ever know how to or when to break it.
Secondly the use of colour within design, specifically the difference in RGB and CMYK and when is the best time to apply these. It made a difference, from working on a screen to print, as working in CMYK allows the colours to be exact when printing. Especially when applying this new found knowledge within the production of the booklet, which allowed me to colour match the swatches within the photograph on screen, to the final digital print out. Also the importance of Pantone colours, especially when designing for client and other people, therefore when transferring and presenting designs, the colour is globally the same, and there are no different variations of the same colour.
Within this module, my digital skills have grown a lot, specifically within using Indesign and the skills of pagination and layout on this software, as both the A1 Poster and Pantone Booklet were designed on here. Using Indesign allowed me to apply my knowledge of grids and layout, as on Indesign I created new layouts and guidelines which restricted the pieces and gave them structure and order.
Also when recreating penguin books using the Marber Grid, showed how grids can add consistency within a design, and how flexible they can be, depending on how you approach using them.
Also when recreating penguin books using the Marber Grid, showed how grids can add consistency within a design, and how flexible they can be, depending on how you approach using them.
What needs improving within this module, is probably the use of colour, mainly as there is so much more to learn, especially within the subjectivity of colour. Also probably the development of my work, especially in how it is displayed and recounted onto my blog. Also the use of type within my work, I feel I have so much more to learn, and need to be more experimental with type.
In conclusion this module allowed me to learn the basic principles of graphic design, which then made my work both within and outside of the module have more meaning and structure. It has allowed me to learn by doing, I applied everything I learned in the module and from different designers to the work I produced. The pieces of work I produced as a part of this module, showcase just how much I have developed and learnt within this module, and the new approaches and principles I have applied to my designs.
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