Successes within our branding include consistency throughout, the logo and it’s sleek, contemporary style has been applied across all applications. The CMYK colour scheme works well also as, along with the black and white are the only colours used throughout. which exists as an identity for ‘Substrate’. When presenting the identity, what was liked, was the consideration for both digital and analogue media. Specifically the use of the e-invite, snapchat filter and also the creation of gifs, which have been placed on Instagram. It shows that the design is capable and will work across all medias, which is really important, especially in this day and age. Improvements which could be made, is the logo itself. It was said in feedback, that it looks too modern, almost like a nightclub, and doesn’t seem to fit with the aesthetic of digital print. Therefore if the branding was to be picked, of developed further, then the logo could be experimented with being created using different materials, such as stamping, lino and screen printing, to take the hard edged personality away from it. In conclusion the identity for Substrate is strong and thorough, and the highlights come from the use of social media and digital culture and the fact that these have been considered. However nature of the exhibition being traditional print. The initial posters and flyers would need to add more of an element of traditional print, especially so the logo. On the other hand the identity is strong and consistent and covers all basis and elements of promotion and running of the event, it is also attractive and appropriate for everyone from all backgrounds and ages, not just those who are creative.
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