Studio Brief 04 - Initial Ideas

To try and communicate the best of the college and the facilities available to students; screen printing was the most appropriate method to decide. Therefore most of our initial ideas, include single colour or two colour designs, which appropriate to the method of screen printing. One initial idea was to recreate images of receipts with a shopping list on, which recreated textures. This idea was not developed  as it was too literal and wasn’t appropriate for an artistic design on a tote bag. After an interim crit, an idea was mentioned to create a grid from the ingredients and place them to real size, to emphasise the idea of life size, shopping list placed onto a bag. Another idea was inspired by the artwork of Louise Lockhart, using paper cutouts; however in a crit it was aid that tis design was too simple and over done within design. An idea to number the ingredients was discusses, to paint the objects with acrylic paint, adding a two colour scheme. Although, this idea seemed too immature for the audience range. However the idea of colourising the objects and ingredients was taken and developed, to take photographs of real vegetables and fruits, which were then placed within a collage and a series of repeating patterns. This idea was chosen to be developed, especially after feedback from the style of the design, as it acted as both a list, but also apiece of artwork, which was the idea of achieving a certain aesthetic. The design would also looked best screen printed, especially after the design has been halftone. In a crit it was likened to 1970s design style, which references the different eras of design. The colourised style creates a contemporary. The style was influenced by both the end of year show branding, but also the design of Brand Nu, shown on the research board.