OUGD505: Visual Strategies

• Targeting both audiences of children and parents.
• One way to do this would be through schools.
• Paper promotion and advertisements, tactile objects, leaflets to be sent to schools, where they can then be handed and shared out between both target audiences. 
• One main focus would be on social media and advertising the app online, with changing the tone of voice and imagery for both parents and then children. 
• Looking at social media apps such as Instagram, Facebook and Youtube and how best to advertise on these and in what tone of voice. 
• Another approach would be to encourage children and parents to refer friends and/or other parents, maybe an incentive to do this. 
• Research taken place into how to advertise to children and where they will see/ the adverts will be most effective. 

• Sketches of initial ideas, mainly for social media campaigns and adverts, focusing on instagram and youtube. 
• When advertising to adults from research the use of guilt and incentive is most successful, parents want anything that will help their children. 
• Making the app look serious and sensible, whilst also being appropriate for children and also suggesting how the app can help both them and their children together. 
• Another idea and a different approach would be email, this is suggested to be successful when contacting schools, therefore this is another aspect that can be looked at to be designed with the target audience in mind.
• Another angle would be paper advertisements, creating a tactile pack, which schools can give out, which contains collateral which is appropriately designed for each target audience of parents and children, taking into consideration what would interest and engage each of them.