Stickers were chosen to be included in the promotional pack, as it is a fun, tactile way of promoting the brand and will also get children on board. The three colours were used that are used in the kids section of the app and also are applied to the social media adverts, creating a stronger identity.
Figure 1 shows experimentations with the main logo, symbol, identity and character of the question mark. Experimenting with different colour combinations, using pure colours and then introducing white. This design works well as it promotes the logo of the app, using purely imagery with no type which shows a strong brand.
Figure 2 shows experimented with the icons used within the app which have ben used across the rest of the collateral. Also an introduction of text, as it was made a point that maybe text is needed to know what the brand is and what the app is called. However children may not be interested in a sticker with type on, it would be more appropriate to use imagery.
Figure 3 shows further experiments using the icons but with white, however this doesn’t fit in with the identity of the app. The other designs use type as well as leaving room for personalisation, however children may not actually write on them and may prefer an image with strong colours without any text.
Figure 4 shows the final range of stickers, different colours and combinations were chosen to show the fun, engaging personality of the app and that not every sticker is the same. Maybe some for of collection could happen.
Figure 1
Figure 2
Figure 3
Figure 4
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