Sunday, 22 April 2018

OUGD505: SB01 Evaluation


When evaluating the design, first of all looking at the colours. These probably turned out the best and most successful as they are extremely bright and vibrant keeping in with the celebratory tone of the countries within West Africa and celebrating the origins and roots of traditional black gospel. 

Evaluating the process, the process wasn’t as successful as hoped and none of the designs turned out perfectly, however the design was more about experimenting and testing out new techniques such as Batik printing and it was hard to do without all of the correct equipment. The symbols show up quite well, but the dye has still managed to seep underneath the wax and into the design, therefore it isn’t a perfect white outline. Some of the colours have also ran into each other, however this adds to mixing and vibrancy of the colours.

The design is successful in representing the idea of hidden messages and the andrika symbols swell as the colours celebrate the culture of west African countries, specifically Ghana where are a lot of the slaves came over from. The symbols also both critique slavery on one side and celebrate the emancipation and freedom of slaves on the other, therefore it achieves two sides of the history. 

The design also answers the brief in the way it combines the history of gospel music and also popular culture in music today, by using tote bags which are still popular and used all the time today. Also they are normally used for music and band merchandise, with artwork and designs on, which fits the object in context in the 21st century. 

In conclusion the design itself works well as it represents the roots of gospel music and celebrates the lives of the slaves from Africa and celebrates their culture now as well as in the past. However the process of batik does definitely need refining and would probably have worked a lot better with the correct tools.

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