Another aspect of the printed material is an information leaflet for parents. This will be distributed through schools and give parents information about the app, another method of distribution and promotion as some parents my not be on social media or have access to it.
Figure 1 shows the initial design and layout, using similar layouts from the instagram adverts, sharing the most important and appropriate information making it succinct and accessible. Using the same icons and type again makes everything cohesive and amplifies the brand. Using the same colours used within the app also creates a stronger brand. The colours used on the leaflet design are also the colours used within the parent section of the app, making it known who it is for, staying away from the use of orange which insinuates that it’s for children. The layout of the type makes it easy to follow and read, the front cover uses the same icons again tying everything together. There is also further information on downloading the app, giving places to do so.
Figure 2 shows changes to the front cover, as the previous design made it look to busy. Some icons have been taken away, leaving lots of white space and leaving the design to the information inside. However it still incorporates a logo to make it known what the leaflet is for and what the app itself is.
Figure 1
Figure 2
Typesetting
Looking at the typesetting and layout of text, Figure 3 shows how the heading has been right aligned again leaving more white space and allowing room for adjustments when cutting and producing the leaflet. The body text has been placed into one column and left aligned, however the texts aren’t aligned and also the body text looks daunting to read it one big paragraph. Therefore Figure 4 attempts to break up the text placing it into two columns which makes it easier and more approachable to read. Figure 5 attempts to place the text into the white box to relieve the colour of the heavy blue, however this makes the layout look busy and not easy on the eye. Figure 6 shows the final layout of text aligning the body text with the title text and having the body text placed into two columns.
Figure 3
Figure 4
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Figure 6
Colour
Colour was important when designing the printed material, not only for making it as vibrant both digitally and printed. Therefore the colours needed to be as close to CMYK as possible. The colours also needed to relate to the colours of the app and the target audience, meaning no orange was to be added only the colours appropriate for parents. Figure 7 and 8, 9 and 12 show experimentations with using a white background using hints of colour on the type and icons instead. However it wasn’t eye catching enough and made the text quite difficult to read, also when the black was introduced for use for the type, it didn’t work as black hadn’t been used anywhere else.
Figure 13 shows the final design, after colour tests had been carried out to make sure the colours looked right both digitally and when printed.
Figure 7
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Figure 12
Figure 13
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