Below shows the development of the activity sheet, which would be a part of pack which would be handed out to schools containing collateral and printed material which promotes the app to both children and parents. The design uses the icons used within the app, creating a repetitive, consistent brand throughout the digital media and printed media. The text and images have been made quite large, therefore children can easily see them and tick them off. The same typeface has been used Circular Std, as this is used throughout the app. From feedback it is the most friendly and approachable typeface, meaning it is great to use when children are involved.
Looking at the different colours, looking at Figure 1, orange was experimented with firstly, for the fact that this was the new colour which was introduced to make the children’s section of the app more engaging and also to differentiate it from the adult or parent section. The orange in this instance works well as it differentiates the printed material between what parents need to read and which parts are most appropriate for children. However the use of orange throughout the page was said to be too much and another colour needed to be introduced.
Figure 2 shows light blue was also experimented with, however this didn’t seem to stand out enough from the rest of the printed collateral and similarly to the orange experiment above, using one colour was too much and children need different colours and sections to help break up the page and the information on it.
Figure 3 uses a blue background with orange icons which was better, however again the blue wasn’t working well as it wasn’t distracting enough. it also didn’t make it obvious it was for children as it is the same colour as the app as a whole and also as the other printed material in the pack which aimed more towards parents.
Figure 4 shows an introduction of dark blue similarly had issues as this colour related to the parents section of the app, as it was less vibrant and saturated, therefore this was chosen to be used not he leaflet information instead.
Figure 6 shows the experimentation changing the orange and light blue around which worked a lot better. It suggested it was for children, but also broke up the colour on the page by introducing the light blue, whilst also giving it a connection to the app and rest of the promotional material.
Figure 7 shows the colours which were experimented with, before colour tests were done to find out how vibrant the colours were on paper and also how well the colours matched across paper and digitally.
Figure 8,9 and 10 shows some experimentations with layout and typesetting across the sheet. The introduction of a logo, made sure that the parents and children knew it was part of the same promotional pack and gets the name of the app out there again. Making sure the digital app and promotional material related to each other. The type setting was also experimented with and the layout of the icons, it was eventually decided that more white space and gaps between the icons would be better for children, as it makes them bigger and easier to differentiate and tick off.
Figure 11 shows the final design which will be printed at A5 size, making it easily portable for children. It will also be printed on matt stock to make it easier to write and draw on for children.
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