OUGD505: SB02 Evaluation

Looking at the brand, software design and promotional material as a whole range, it works well all together, looks cohesive and has a strong identity. Feedback from the product, the software itself, came back positive, the use of colours to distinguish between the two separate sections of the pap works well, it’s subtle yet effective. The way in which the software exists and places on a phone or tablet works well, as it’s not covering the whole screen but brings attention when needed. The design of the icon creates a recognisable character and imagery for the brand and repeating this across all collateral works well. 

 The social media adverts are also ell designed in the fact they are appropriate to each audience and will be seen across the most popular medias, such as youtube, kid’s youtube and Instagram. Using technology as a part of the software and also using it as a tool to promote them app is successful and shows critical engagement with the issue and honing on the fact that technology is here to stay, however graphic design can use it as a tool to help and solve issues. Which is why the software is seen as a success in tackling the issue, as it’s engaging and uses topical, relevant technology which gets parents and most importantly children on board. 

 The printed material was said to work well as it targets both audiences in a setting where they are easily accessible. The stickers and activities are perfect for children as they are tactile and interactive. The leaflet has achieved it’s purpose to inform and relieve parents concerns. 

In evaluation the software could be more developed if the right software, time and help were available. It would have been useful to actually get children to interact with it and form a prototype to get feedback from both audiences. To see if it would work out there in the real world and to see if it would fit within the market. Another aspect was the distribution of materials, the sustainability of the brightly coloured prints and the cost limitations this would have. In the industry it would be better to print in bulk and on cheaper paper stocks. Also the ethics of social media advertising would have to be looked at, especially so at advertising for children as there are lots of rules surrounding this.

Overall, without having feedback from the target audiences or having them interact with the software first and, it’s hard to tell how successful it would be. However it achieves the brief in a sense that it’s using technology for the good, getting kids to use technology less and offering them alternative activities with rewards as an incentive. There doesn’t seem to be anything like this yet on the market, it speaks to both audiences on different levels and answers each of their likes and needs. The brand looks competent and continues throughout, which suggests a strong brand identity and professional and successful application of design.