OUGD505: Promotional Concepts

• The above image shows research into how to best advertise to each of the audiences. 
• When advertising to parents, it's important to play on the emotion of guilt, making them think that the app is what the child needs and it will benefit both of their lives. 
• Another important aspect to remember is that when targeting parents, you're opening the doors for their kids too. 
• Creating an advert which shows that the product promises to bring happiness into a child's life.
• An important thing to think about is ethics when advertising to children, which will be discussed in another blog post. 
• Important to focus on what each target audience would look for most in the app and which parts of the app would engage them the most and displaying these and focusing on these in the adverts. 
• When looking into how best to advertise to schools and engage them into promoting the solution, important things to focus on are to target person in the school, emails are successful, when displayed in a simple and engaging way. Making sure it focuses on the point that it will benefit them, their students and the parents. 

• Exploring different medias, methods in which the solution could be promoted. 
• Ideas for paper based promotion, looking at games, stickers, photos, something for kids to engage with. 
• Looking at emails, social media adverts, instagram and shopping websites, where both children and parents would be active and therefore it will engage with them. 
• Youtube adverts are important.
• Using technology and media where kids and parents are active, offering an alternative, more beneficial way of using their time.