Brief 2 - Photographer Branding - Brief

Brief 2 - Photographer Branding

Brief

To create a brand style and design a range of printed promotional material for a graduating Photography student, interested in applying for Jobs, Internships and Careers in both the photography and creative industry.

Background/ Considerations

The client’s photography style is very much focused on food and lifestyle photography and would describe her work as classy, versatile and minimal. The client would also like her personality as well as her work to be represented through the design, therefore it needs to communicate a positive, approachable and friendly design.

The client takes inspiration from Cereal Magazine, Scandinavian Design influences, Pinterest and Instagram. Her work has a focus on colour, texture and distortion and this therefore needs to be communicated within the design.

Ultimately a versatile design for the branding of the client, which can easily be used across a range of media and printed material, both online and physically.

Mandatory Requirements

-       Needs to communicate both the Client’s style of photography and how she works.

-       Also needs to communicate the Client’s personality through the design.

-       Needs to be versatile and be able to be applied on screen and printed materials.

Deliverables

-       Business Card

-       Logo

-       Promotional booklet/leaflet

-       Physical pack/packaging

Brief 2 - Photographer Branding - Production

The business cards were printed on Double Sided Olin regular at 300gsm, the thickest paper, therefore they will be more durable and last longer. The cards were printed successfully in terms of size, type and colour. However as it was a laser jet printer it did make the designs come out slightly stripey, if printed again maybe the client could send them off to be printed professionally. 

The envelope was printed on matt paper, the colours definitely turned out a lot better and smoother, especially with the block colours. The paper made it easy to fold and bend to create the envelope shape. 

The portfolio leaflet showcasing the designs was printed on a thinner, glossy stock, which meant the photographs came out the best they could, looking high quality and professional. Then the front and back of the leaflet was printed on museum heritage, which is a lot thicker and is also textured, adding a more tactile feel to go along with the design of the logo.The front and back pages were then glued on using spray-mount, to give the design a professional and durable feel and look.

The business card and promotional leaflet could then all be placed inside the envelope to be sent off to potential clients and employers, with a brand style that is cohesive across all collateral. 

The designs could then also be placed and used on CV's, cover letters and websites. 

Brief 1 - Shake n Vac - Idea Development

After feedback suggested we developed the adulting approach, the creative advertising student came up with the proposition of Changing the game. Which looked at how as children we avoided the carpet for fun, playing games such as, 'the floor is lava', creating stepping stones etc. Where as now when we're adults we're avoiding the carpet because it's dirty. Therefore Shake n Vac can bring back the fun of playing the games on a clean carpet again. 

Brief 1 - Shake n Vac - Target Audience

Research was undertaken by the Creative advertising student to look at the different target audiences that the product could be aimed at. We wanted to bring the product into the 21st century and move away from the typical audience of middle aged women. We wanted to direct the advertisements at millennials, typically students, graduates and younger people who have just started on the property ladder. Looking at the idea of adulting and what makes younger people feel like they have their life together, comparing themselves to what they were like when they were younger to how they are now. 

The target audience was taken into consideration when looking at initial ideas, all the ideas were aimed at this idea of 'adulting' and what younger people can do to take care of their houses, make their parents proud. 

It was also taken into consideration when deciding which adverts to design and where they were going to be seen and put up Therefore we decided that a lot of younger people are commuting, so we chose an ad shel, also social media is also a very important aspects of young people's lives so we chose to have an instagram ad and campaign also, and finally a magazine ad, as through research it was taken that younger people still do read and are interested in magazines. 

Brief 6 - Research Brief - Feedback

Place into context.
Don't need own photos
try pictures of children and try masks on 

Brief 6 - Research Brief - Test Prints

Alignment and Bleed. 

Photographs.

Alignment and bleed. 

Alignment and bleed. 

Smaller text for different powers, type too close to the edge, add download classroom pack. 

Alignment and bleed, too close to the edge.

Stickers, different sizes. Far left works out and prints to be the best and most successful sizes, the others seem to small or large. 

Alignment, add cut out and wear?

Type looks stretched. 

Brief 7 - Research - LAU Summer Ball Poster